Supercharge My Practice
Welcome to ‘Supercharge My Practice’, a podcast dedicated to helping natural health practitioners build a thriving and fulfilling practice. Hosted by Anil Mustafa, a practitioner herself with over 22 years of clinical experience, this podcast offers a wealth of insights. Each episode features engaging discussions with leading practitioners and industry experts, uncovering proven strategies, inspiring stories, and actionable steps that will help you unlock your potential, and maximise your success. Proudly sponsored by My Appointments, ’Supercharge My Practice’ is an essential asset for effectively navigating the intricacies of managing a thriving natural health business. Tune in to embark on a journey toward heightened success and fulfilment in practice. About your host. Anil Mustafa graduated as a Myotherapist in 2001. Without any business or marketing experience, and a lot of trial and error, she built a successful multi-disciplinary practice, pilates studio and gym. She is a mother of 4 and co-founder of My Appointments.
Episodes
4 days ago
4 days ago
Step into the world of business growth and digital marketing in my latest podcast featuring Ann Thai, an entrepreneur renowned for her ability to transform ventures into profitable businesses. With a background in law and a successful track record in launching and scaling businesses across various industries, Ann brings a wealth of knowledge and experience to the table. In this episode, she shares insights into her journey, strategies for success, and expert advice on leveraging Meta ads (Facebook & Instagram) for business growth.
Together we explore:
How Ann launched her beauty brand when her second child was just 3 days old and turned over $1mil in the first year
The struggles she faced building her business and how she overcame them
Why some believe Facebook ads don’t work
The formula for maximising the effectiveness of paid advertisements
Audience targeting and re-targeting
The different stages of a funnel and how to use this to convert more leads
The power of storytelling to engage with your audience
How to work out the best budget for your ads and more.
To find out more about Ann, visit her website or Instagram page.
Follow host Anil Mustafa on Instagram here.
Thursday Apr 25, 2024
SMP 33: Mastering Success: Websites That Convert with Emma Sparrow
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Join me for Episode 33 of the Supercharge My Practice podcast, where I interview Emma Sparrow, the founder and creative director of Sparo Studios. In this episode, we delve into essential tips and strategies for creating websites that effectively capture users’ attention and drive action. Tune in as we discuss:
Web platform recommendations tailored for your practice.
The crucial role of UX in web development and how to optimise it.
Proven methods to engage users and inspire them to take action.
Ideal home page inclusions and features to maximise impact.
Strategies for nurturing leads and converting them into clients
How heatmaps can unveil insights for improving website conversions.
Common mistakes people make with their websites and practical advice on avoiding them.
Listen now to equip yourself with the tools needed to improve your website conversions.
To find out more about Emma, see the following links:
WebsiteInstagram
The million-dollar website blueprint can be downloaded here.
To follow host Anil on Instagram, click here.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
In this episode, I sit down with Bonnie Wicks, SEO Copywriter, Keynote Speaker, Podcaster, and Founder of The Caffeinated Copywriter.
Together, we explore the power of email marketing for business growth, shedding light on misconceptions that may be holding you back. We also dive into a comparison between social media and email marketing, offering practical advice for expanding your subscriber base.
You’ll learn firsthand about the importance of nurturing leads and mastering the process of converting them into clients.
Join us as we discuss the ongoing debate between plain-text emails and designed templates, reveal the optimal lengths for subject lines and body text as well as strategies for standing out in crowded inboxes.
To find out more about Bonnie, see the following links:
WebsiteInstagram
To download Bonnies free eBook ‘Automate your welcome emails in just 20-minutes’ click here.
To follow host Anil Mustafa on Instagram, click here.
Thursday Apr 11, 2024
SMP 31: Mastering Success: Unlocking Growth Potential with Christine Pope
Thursday Apr 11, 2024
Thursday Apr 11, 2024
Join me for a candid discussion with Christine Pope, Naturopath, Homeopath, Nutritionist and President of the Australian Traditional Medicine Society (ATMS), as she shares her journey from finance to natural medicine.
We explore the realities of owning a multi-modality practice, strategies for success as a practitioner, and overcoming common challenges. Christine shares with us her experiences running online courses and leveraging lead magnets for business growth. Learn firsthand from Christine’s marketing experiences, including crafting effective copy and converting leads into clients. Whether you’re new to the field or well-established, this episode offers practical advice for thriving in the world in business.
To find out more about Christine, see the links below.
WebsiteFacebookInstagramLinkedIn
To follow host Anil Mustafa on Instagram, click here.
Thursday Apr 04, 2024
SMP 30: Mastering Success: Money blocks and limiting beliefs
Thursday Apr 04, 2024
Thursday Apr 04, 2024
In this episode, we deep dive into money mindset and limiting beliefs. I share insights on how a Naturopath's money issues affected my care, why it's not your job to worry about whether patients can afford your services, and delve into the triggers and root causes of money blocks. Additionally, I provide practical steps to overcome these limiting beliefs, enabling you to build a healthier relationship with your finances.
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Embarking on the journey of transitioning from a solo practitioner to assembling your first team members can be both exciting and daunting. In this episode, I sit down with Norelle Pratt, an HR consultant with 13 years of experience, founder of HR for Health Leaders, and a former co-owner of a thriving remedial massage clinic. Together, we delve into the common questions and challenges encountered by solo practitioners as they navigate the process of building their teams.
Norelle shares practical advice on pivotal decisions such as choosing between hiring subcontractors, renting out rooms, or employment. She shares valuable advice on the legislative frameworks and awards governing health practices, ensuring compliance and peace of mind.
We also deep dive into the nitty-gritty of pay rates, employment types, contracts, and how to strike the balance between retaining talented practitioners and maximising profits.
If you’re looking to expand your team, or looking to optimise your hiring process, this episode equips you with the knowledge and strategies to build and manage your healthcare team effectively.
To find out more details about Norelle, see the following links.
Website
Instagram
Facebook
Free E-Book about Subcontracting vs Employment
To follow host Anil Mustafa on Instagram, click here.
Thursday Mar 21, 2024
SMP 28: Mastering Success: Embracing Imperfection with Hannah Boyd
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Join me for episode 28 as I sit down with Hannah Boyd, a respected naturopath, herbalist, and founder of New Leaf Naturopathic Health.
In this candid conversation, Hannah opens up about the importance of accepting imperfection in both personal and professional life. She shares insights into the pitfalls of social media and offers valuable advice on networking with other professionals to establish a reliable referral source.
We explore effective strategies for expanding your client base and overcoming challenges such as burnout and patient boundaries. Hannah provides practical tips for navigating obstacles in practice including how to improve treatment compliance while delivering personalised care.
We also delve into Hannah’s role as President of the NHAA and their efforts to reinstate rebates for natural health services, uncovering the ongoing advocacy work and the potential future for rebates in the industry.
Whether you’re a seasoned practitioner or new to the field, this episode offers a wealth of wisdom and inspiration.
To find out more about Hannah, see the following links:
InstagramFacebookWebsite
NHAA website.
To follow host Anil Mustafa on Instagram, click here.
Thursday Mar 14, 2024
SMP 27: Mastering Success: Is your business legally healthy? With Chantel Ryan
Thursday Mar 14, 2024
Thursday Mar 14, 2024
Join me for another insightful episode as I sit down with Chantel Ryan, a naturopath and business lawyer with over 15 years of legal expertise. Recognising a crucial gap, Chantel founded Legally Healthy, a platform offering a collection of affordable templates and resources designed specifically for businesses and entrepreneurs in the health and wellness space.
Throughout our conversation, Chantel delves into the legal essentials that every practitioner should have in place, from website compliance to treatment note protocols, testimonials, advertising regulations, and the importance of informed consent. Drawing from her dual background in naturopathy and law, she provides us with practical tips to help navigate the complex legal landscape for practice owners.
To find out more about Chantel, see the following links.
WebsiteFacebookInstagram
To follow host Anil Mustafa on Instagram, click here.
Thursday Mar 07, 2024
SMP 26: Mastering Success: When Doubt Creeps in with Anil Mustafa
Thursday Mar 07, 2024
Thursday Mar 07, 2024
In today’s episode, I wanted to address the issue of doubt. Lately, I’ve noticed many practitioners losing their spark for their work. However, when digging a bit deeper, I found it’s not their passion for their work that’s waning, but their confidence in their business. While understandable, there are strategies to overcome these doubts and propel our businesses forward.
If you found this episode helpful, I’d love for you to drop me a comment on Instagram.
Thursday Feb 29, 2024
SMP 25: Mastering Success: Lessons from a Business Maverick with Tim Frey
Thursday Feb 29, 2024
Thursday Feb 29, 2024
In this week’s episode, I delve into the world of entrepreneurship with Tim Frey, a dynamic innovator with a passion for making a difference in the business landscape. With a track record of building multiple 6 & 7 figures businesses, Tim is a wealth of knowledge and experience.
We discuss common challenges faced by entrepreneurs and how to overcome these hurdles. From reflecting on personal mistakes and lessons learned, Tim provides candid insights to inspire and guide entrepreneurs on their journey to success.
Discover Tim’s expert perspectives on effective marketing strategies, overcoming fears and doubts, harnessing the power of systems and processes, and scaling operations for growth. Gain valuable tips on email marketing pitfalls, social media engagement, and the evolving landscape of Facebook ads.
Whether you’re grappling with the fear of failure, seeking guidance on business scalability, or striving to build a practice you love, this episode is packed with actionable advice and inspiration to empower natural health practitioners on their entrepreneurial path.
To find out more about Tim, see the following links.
WebsiteInstagramFacebook
To follow host Anil Muststa on Instagram, click here.
Thursday Feb 22, 2024
Thursday Feb 22, 2024
In this week’s episode, I interview practitioner mentor Kerstin Anderson-Ridge who has over 17 years of experience in private practice. Holding dual master’s degrees in Counseling and Clinical Psychology, Kerstin guides us through entrepreneurship’s intricacies, particularly in those early days. Drawing from her experiences, she shares practical tips on transitioning into full-time business overcoming marketing hurdles, and navigating the complexities of running a solo practice.
To find out more about Kertin, see the following links.
WesbiteFacebookInstagram
To follow host Anil Muststa on Instagram, click here.
Thursday Feb 15, 2024
SMP 23: Mastering Success: Overcoming Self-Sabotage With Diane Konkin
Thursday Feb 15, 2024
Thursday Feb 15, 2024
Join me for episode 23 of Supercharge My Practice. This week I interview Diane Konkin, the Founder and CEO of Advanced Mind Health. Diane specialises in assisting high-profile professionals in eliminating self-sabotage thought patterns and addictions. We delve into the intricacies of self-sabotage, exploring its meaning and the reasons individuals may engage in these destructive behaviours. Discover how Diane guides individuals in reframing and rebalancing their subconscious minds, enabling them to effortlessly progress without the weight or block previously holding them back.
To find out more about Diane, see the links below.FacebookInstagramWebsite
To follow host Anil Mustafa on Instagram, click here.